Meet Freklz Skincare
Skincare made for kids, by people who get it. Safe.
Fun. Confidence-boosting.
Why We Made Freklz Skincare
At Freklz Skincare, we believe every tween deserves to stand tall in their skin—freckles, giggles, awkward stages, and all. That’s why we created gentle, fun, science-backed skincare just for kids ages 9–14.
From One Mom (and Her Kids)
to You
Hi, I’m Rachelle, founder of Freklz Skincare—and mom of four amazing kids.
When I couldn’t find fun, safe skincare that my kids actually wanted to use, I knew we had to create it ourselves.
With a team of experts, estheticians, and kid-testers, we built Freklz Skincare to be more than a skincare line. It’s a confidence builder.
A brand that lets kids be themselves; freckles, breakouts, and all!
What Makes Us Different
Kid-First Formulas
Every product is made just for kids ages 8 to 14. They're gentle, effective, and never too harsh.
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Tested, Not Intimidating
Made with safe ingredients and simple steps kids can actually follow.
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Confidence with Every Pump
Each bottle comes with positive affirmations, because great skin starts with self-love.
Esthetician Consultation
Every subscription includes a free virtual call with a licensed esthetician to talk skin, confidence, and affirmations.
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Kid-Tested, Expert-Approved
Before anything hits the shelves, we run real focus groups with real tweens—because your voice matters. We also consult with licensed estheticians and skincare pros to make sure every formula is top-notch and tween-safe.
Who We're For
Every Preteen and teen who
Wants to Learn
how to take care of their skin
Loves
being themselves (or is learning to!)
Enjoys fun routines
good vibes, & maybe a giraffe joke or two
Our Dream
To launch Freklz Skincare in every home, every bathroom, and every school locker across the country—so that every kid has a confidence boost waiting by the mirror each morning.
And someday?
A Freklz Foundation to help kids heal inside and out through equine therapy and self-esteem workshops.
What We Stand For
- Gentle Ingredients: Always safe for sensitive, growing skin.
- Positive Affirmations: Every product comes with a message to lift you up.
- No Embarrassment: Freklz makes skincare something to smile about—not hide.
- Real Tweens, Real Talk:
From packaging to product testing, actual kids help us create everything.
Meet
Our Advisory Board
Rachelle Smith
Founder | CEO | Mom of 4
Rachelle has spent over 20 years helping start-ups and billion-dollar brands grow by solving problems creatively for both the customer and the business. She became a licensed cosmetologist and esthetician while pregnant with twins (because why not?).
Now, as the founder of Freklz Skincare, she’s on a mission to help tweens build confidence and healthy habits from the start.
Brent Barton
Advisory Board | Father of 7
Brent is a visionary executive who knows how to grow and transform businesses. He’s led companies through global launches, cultural shifts, and financial turnarounds, always focused on results. From building high-performing teams to driving innovation and profitability,
Brent brings a sharp eye for strategy and a steady hand for leadership. He has helped start-ups scale and kept market leaders ahead of the curve, all while raising seven kids.
Jeff Hildebrandt
Advisory Board | Marketing Executive | Dad
Jeff is a marketing leader who blends strategy, storytelling, and technology to drive real results. He has led global brand growth, launched award-winning campaigns, and built teams that thrive on creativity and purpose.
With over 18 years of experience, Jeff stays ahead of where marketing is going and helps define what comes next. He is also a certified StoryBrand guide and a go-to speaker on leadership and the future of marketing. Above all, Jeff believes great marketing starts with people.
Join The Movement
Purchase our Pre-Order Packages to make this movement become a reality.
Follow our journey on @freklzskincare on all social media plateforms.
Share our message & let's grow together:
Confident
Clean
Totally Ourselves
