ABOUT FREKLZ SKINCARE
We’re more than skincare. We are confidence in a bottle.
Freklz was created to help tweens and teens build healthy habits, strong confidence, and lasting self-worth — starting with the way they care for their skin.
OUR STORY
It started with my kids.
I saw how much pressure today’s kids face — comparison, social media, friend drama, and the constant feeling that they have to measure up.
I wanted to create something that felt simple, supportive, and confidence-building. Something that would help kids care for themselves in a way that felt healthy, positive, and age-appropriate.
When I couldn’t find a cleanser with ingredients I felt good about putting on my kids’ skin, I knew we had to create it ourselves.
So Freklz Skincare was born — not just as a skincare line, but as a daily reminder that kids are enough exactly as they are.
With a team of experts, product developers, skincare professionals, and kid-testers, we built Freklz to be more than skincare. We built it to help kids build healthy habits, confidence, and self-worth — freckles, breakouts, and all.
Founder, Freklz Skincare
WHAT MAKES FREKLZ SKINCARE DIFFERENT
Skincare with a purpose.
Gentle & Clean
Safe, effective ingredients made for young, sensitive skin. No harsh stuff. Ever.
Builds Confidence
Every product and message is designed to support self-worth and positive self-talk.
Healthy Habits
Simple daily steps that make a big impact on skin, routine, and mindset.
Kindness Matters
Confidence grows when we learn to be kinder to ourselves and each other.
OUR MISSION
Helping the next generation feel good about being themselves.
Freklz helps tweens and teens build healthy habits, strong confidence, and lasting self-worth — because how they see themselves changes everything.
OUR BOARD
Guided by people who believe in the mission.
Freklz is supported by a board of directors who help guide our mission, decisions, and long-term impact.
Rachelle Smith
Board Member | Founder | CEO | Mom of 4
Rachelle has spent over 20 years helping start-ups and billion-dollar brands grow by solving problems creatively for both the customer and the business. She became a licensed cosmetologist and while pregnant with twins (because why not?) and spent her last 10 years in product development and customer loyalty.
Now, as the founder of Freklz Skincare, she’s on a mission to help tweens build confidence and healthy habits from the start.
Brent Barton
Advisory Board | Father of 7
Brent is a visionary executive who knows how to grow and transform businesses. He’s led companies through global launches, cultural shifts, and financial turnarounds, always focused on results. From building high-performing teams to driving innovation and profitability,
Brent brings a sharp eye for strategy and a steady hand for leadership. He has helped start-ups scale and kept market leaders ahead of the curve, all while raising seven kids.
Jeff Hildebrandt
Advisory Board | Marketing Executive | Dad
Jeff is a marketing leader who blends strategy, storytelling, and technology to drive real results. He has led global brand growth, launched award-winning campaigns, and built teams that thrive on creativity and purpose.
With over 18 years of experience, Jeff stays ahead of where marketing is going and helps define what comes next. Above all, Jeff believes great marketing starts with people.
READY TO START?
Start building healthy habits with Freklz.
Shop the routine that helps make skincare feel simple, confidence-building, and consistent.
